Karen Moore

Karen Moore karenmoore

Karen Moore was appointed VP Marketing in 2004 and has been with the company since 1999 as Corporate Director of Sales. Karen oversees all sales and marketing initiatives for managed and owned properties. Her primary responsibility is to assist in maximizing all revenue centers including hotel guestrooms, conference center, golf, and training & development. Karen implements HIS’s results-oriented strategy to drive above average returns for all owners. She ensures each property’s business plan provides the blueprint to position each property according to its market pursuit and competitive set. She guides each sales team to develop accounts, create attractive advertisement strategies and unique promotions. She provides strong public relations support and cutting edge E-commerce initiatives. Karen is responsible for identifying and recruiting top sales professionals to achieve and exceed budgeted revenues. Karen sets an example for dedication, perseverance, and tenacity to continually prospect for new accounts and strive to deliver exceptional hospitality. Her strengths include business development and providing consulting services for hotel, conference center, golf, spa, and waterpark feasibility research. Karen started her career working for Columbia Sussex, Richfield Hospitality, and the BF Saul Company in DOS positions. She is a graduate from Oakland University with a Bachelor of Science in Marketing and has received her CHSP from the American Hotel & Motel Association. She is a member of SKAL, MSAE, MBTA, EWGA, and Inforum.

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